About Us

TREATING YOU LIKE FAMILY
SINCE 1983

Devil’s Lake Watersports was founded by the Apling Family in 1983. It was driven by a simple philosophy:

Treat people the way we would like to be treated and provide our customers with services that exceed expectations.

This philosophy means that at Devil’s Lake Water Sports, we treat you like one of our own. We won’t sell you a boat that we wouldn’t put into our own dock, and we will go above and beyond your expectations to provide service that exceeds the standard.

Over the years, we have used our philosophy to become one of Michigan’s largest boat and pontoon dealers. Today, we are the world’s largest Crest Pontoon dealer servicing all of southeast Michigan and northwest Ohio. And as a Mercury Marine Authorized dealer and service center, we also provide quality repair and maintenance service to customers throughout the area.

 

Providing Quality Care Long After Your Boat Purchase

In addition to boat sales, we also offer winter boat storage and winterization of all types of boats. We have indoor and outdoor shrink-wrap available.

Our Proshop has accessory sales that include Connelly Skis, CWB wakeboard and Wakesurf boards, Connelly SUP (stand up paddle) boards, Tubes from Connelly, Sportstuff, and Airhead.

Providing Quality Care Long After Your Boat Purchase

In addition to boat sales, we also offer winter boat storage and winterization of all types of boats. We have indoor and outdoor shrink-wrap available.

Our Proshop has accessory sales that include Connelly Skis, CWB wakeboard and Wakesurf boards, Connelly SUP (stand up paddle) boards, Tubes from Connelly, Sportstuff, and Airhead.

Our Staff

Our dedicated staff is committed to going and beyond what’s expected to provide the quality experience and service you deserve.

Mike Apling

Co-Owner

Pat Apling

Co-Owner

Chris Rising

Sales Manager

Todd Hubbell

Parts & Service Manager

Andrew Apling

Assistant Service Manager

Bob Gentner

Parts & Service

Derek Belcher

Technician

Curtis Burke

Technician

Mike Williams

Technician

Julie Schuch

Accounting

Deanna Wheaton

HR  &  Payroll

Careers

Interested in a career at Devil’s Lake at Watersports? Be part of our team of exceptionally talented, caring people by applying below today.

Discover the Ultimate Boat Shopping Experience

Devils Lake Water Sports

Your premier water sports dealer.

Family Values / Superior Service / Best Selection

CALL US: 517.467.4818

dlwatersports.com