About Us

Treating You Like Family Since 1983

Devil’s Lake Watersports was founded by the Apling Family in 1983. It was driven by a simple philosophy:

Treat people the way we would like to be treated and provide our customers with services that exceed expectations.

This philosophy means that at Devil’s Lake Water Sports, we treat you like one of our own. We won’t sell you a boat that we wouldn’t put into our own dock, and we will go above and beyond your expectations to provide service that exceeds the standard.

Over the years, we have used our philosophy to become one of Michigan’s largest boat and pontoon dealers. Today, we are the world’s largest Crest Pontoon dealer servicing all of southeast Michigan and northwest Ohio. And as a Mercury Marine Authorized dealer and service center, we also provide quality repair and maintenance service to customers throughout the area.

Providing Quality Care Long After Your Boat Purchase

In addition to boat sales, we also offer winter boat storage and winterization of all types of boats. We have indoor and outdoor shrink-wrap available.

Our Proshop has accessory sales that include Connelly Skis, CWB wakeboard and Wakesurf boards, Connelly SUP (stand up paddle) boards, Tubes from Connelly, Sportstuff, and Airhead.