About Us

About Devil's Lake Water Sports

In 1983, the Apling Family founded Devil's Lake Water Sports. It was driven by a simple philosophy:

Treat People the way we would like to be treated and provide our customers with services that exceed expectations.

Over the years, we have grown to become one of Michigan's largest boat and pontoon dealers by taking care of our customers one at a time. Come visit one of the largest pontoon and boat dealerships in the heart of Michigan's Irish Hills. Let us show you not only the value in our products, but also the value in our dealership. Thousands of boaters in the Midwest have discovered Devil's Lake Water Sports and customers from all over find it worth the trip!

We look forward to serving you,

Mike, Pat and Dave Apling


Today Devils Lake Water Sports is the Worlds Largest Crest Pontoon Dealer servicing all of south east Michigan and north west Ohio.  We are also a Dealer for Harris pontoon boats, Cypress Cay pontoon boats, Mastercraft boat company Inboard ski and wakeboard boats.  Devils Lake Water Sports is a Mercury Marine Authorized dealer and Service center.  In addition to boat sales we also offer Boat repair and service as well as winter boat storage and winterization of all types of boats.  We have Indoor and outdoor Shrinkwrap available. 

Our Proshop and accessory sales include Connelly Skis, CWB wakeboard and Wakesurf boards, Connelly SUP (stand up paddle) boards, Tubes from Connelly, Sportstuff, and Airhead. 

2016 Top 10 Presidents Award, 2 Million Dollar Club and Worlds Largest Dealer Award 

2015 Crest Marine Dealer Meeting Award Ceremony

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